Working with communities to create new and relevant ways to communicate health advice.
In 2019 KWMC worked with the National Institute for Health Research Applied Research Collaboration West (NIHR ARC West) and community groups in Bristol to explore how to communicate the UK Chief Medical Officers’ (CMO) new guidelines on physical activity.
The guidelines recommend how much physical activity people should do and what types of physical activity most benefit health. The ‘How do you move?’ project aimed to ensure that the guidelines are communicated in ways that are relevant, accessible and understandable for a wide range of people.
The project included:
– working with community groups in Knowle West to understand what physical activity means to them, and their views on how best to communicate physical activity messages.
– collaborating with residents to develop a stories about how they are physically active, which will then be turned into short films, which you can watch below.
– creating a toolkit for communications and healthcare professionals that provides advice and guidance on how to tailor physical activity advice to different groups – developed with the groups themselves.
The project followed the steps of The Bristol Approach – a way of working that ensures projects are designed and implemented in response to community needs and priorities. The Approach was developed by KWMC, Bristol City Council and Ideas for Change, and has already been used in pilot projects exploring damp homes and poor air quality.
The project is supported by Brigstow Institute at the University of Bristol.