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Change Creators: The XLR Collective – Communications Planning

On 20th March the XLR Collective focused on communications planning and how they might start to tell the story of their project. It was their final session before they jet to Barcelona to meet activists, campaigners and musicians working on the international stage. 

During the session the group worked with KWMC’s Communications Officer Rachel to practice ‘elevator pitches’: short introductions to the Change Creators programme and the issue they’re passionate about tackling. 

Some of the key questions included:

What are the key points we want to convey?
Do we use any ambiguous words or concepts that might need more explanation?
How can we keep things short avoid the temptation to ramble on?!
How can we make sure our conversations and dialogues are meaningful – not people talking at each other?

The group recently decided that they want to explore the issue of gender inequality; as part of their leadership training they will meet professionals working on gender equality initiatives in Barcelona before creating their own music in response to the experience.

The pitches will come in especially handy when the Collective visit an English-speaking radio show – follow the group on social media next week to see how they get on and look out for the Barcelona update coming next month!
@change_creators @xlrfest

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