In 2019 KWMC will be collaborating with community groups in Bristol to develop a range of communications tools to encourage physical activity and improve health and wellbeing.
The National Institute for Health Research Collaboration for Leadership in Applied Health Research and Care West (NIHR CLAHRC West) has just secured £7,500 from the University of Bristol’s Brigstow Institute to work with KWMC and community groups in the city to understand how best to communicate the UK Chief Medical Officers’ (CMO) new guidelines on physical activity.
The Government will publish the new physical activity guidelines in 2019, which will recommend how much physical activity people should do and what types of physical activity most benefit health.
This new project aims to make the physical activity guidelines more meaningful and useful for members of the public. It will include:
– working with community groups in Knowle West to understand what physical activity means to them, and their views on how best to communicate physical activity messages.
– collaborating with residents to develop a stories about how they are physically active, which will then be turned into short films.
– creating a toolkit for communications and healthcare professionals that provides advice and guidance on how to tailor physical activity messages to different groups – developed with the groups themselves.
The project will follow the steps of The Bristol Approach – a way of working that ensures projects are designed and implemented in response to community needs and priorities. The Approach was developed by KWMC, Bristol City Council and Ideas for Change, and has already been used in pilot projects exploring damp homes and poor air quality.
Dr James Nobles, who is leading the project, said:
“We are delighted to have achieved this award from the Brigstow Institute. It means that the full potential of this project can be realised, and that we can work closely with our community partner, Knowle West Media Centre, on this innovative project.
“We know that there are endless benefits of physical activity, both for individuals and society, and so it’s essential that any attempt to encourage people to be physically active is communicated in the most effective way. This project will help to ensure just that.”
For more details visit the CLAHRC West website. Watch this space!
If you’re interested in our work in health and wellbeing please contact Zoe on 0117 903 0444.