This week the XLR Collective did some serious social media strategising, as they prepare to launch their campaign to challenge sexual harassment on the street. Collective blogger Olivia gives a behind-the-scenes insight into their marketing plans…
This week’s session began with each member of the group discussing what they’ve done over the past week towards the campaign. We discussed these ideas and outcomes. We then discussed that tasks need to be fairly spread within the group [and] we created a list of all the aspects that need work, them being: busking, merch, [Bristol] Harbour Fest, festival POA, social media/website. We then went round and each group member said what tasks they will do for the upcoming week and by what date.
We are waiting for the branding […] to be finalised and then we can move on with ordering merchandise. We need to order t-shirts for the group ASAP and have a group photoshoot [in order] to have content for our introductory posts on social media. Our previous [photos] are not suitable due to members leaving [the programme]. We are contacting a photographer who has worked with us before and decided to have a day with them, going around Bristol taking photos to create some content. That way we can have a group shoot all in the same day. Dates for this need to be agreed and confirmed.
But for this week, the team is focusing on the social media and website content, busking locations and song lists, a finalised ‘elevator pitch’ and a disclaimer (to be genuinely used and especially needed for contacting artists, poets, spoken word artist, festivals and people we want to work with). We need to tie together the hashtag, slogan and main imagery we will use on our posters, flyers and social media as we want a current theme that our audience can recognise us with. We also decided what we would want to get out of having a space at a festival, so we can be clear [when] approaching events what we want and how we will do it.
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