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Change Creators: XLR Collective visit Saffron Records

This week the XLR Collective visited the team at Saffron Records – an all female record label and music education platform based in Bristol. Collective blogger Olivia shares what the group learned and how they’re planning to put it into practice in their campaign to combat street harassment…

3rd July 2017, Saffron Records

This week we visited Saffron Records and spoke with Laura who is the Creative Director at the record label. She started the talk by getting to know more about our campaign by asking us key questions […] For example she asked us what our targets where and advised us to make small, achievable goals that we can set and achieve, rather than grand targets that overwhelm us as we are just starting off.

She gave us really useful ideas about how to collaborate with other campaigns such as ‘Cheer up love’ who fight gender harassment through photography. She also gave us great advice to just approach all like-minded artists and musicians we can think of and really use every possible link we have to contact them.

Laura had lots of amazing ideas that really got us thinking [about] how to move forward with this campaign and vital things to consider. She then got us thinking about crowdfunders and the group split off to research different aspects such as: possible funders, brands that match our target audience, targets and stretch targets. She also got us thinking what rewards we can offer people who donate to our campaign.

Towards the end of our visit she really helped our group set roles for each member. We [had] previously assigned roles for everyone in the group but over time we got into a bit of a grey area of who does what. Along the way we have had members leave [the Collective], which means we have a few roles to re-assign.

Laura was a fresh pair of eyes who really helped us in picking each person’s role, by going though each individual’s strengths and assigning a role that best fits their ability. This left the group feeling [we had] a lot more clarity about how to move forward. Overall the visit has given us a lot of ideas about what to do with the campaign and made us think deeper into ways to progress.

Written by Olivia Sully-Karlis

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Change Creators: XLR Collective get stuck into social media

This week the XLR Collective did some serious social media strategising, as they prepare to launch their campaign to challenge sexual harassment on the street. Collective blogger Olivia gives a behind-the-scenes insight into their marketing plans…

26th June 2017, KWMC

This week’s session began with each member of the group discussing what they’ve done over the past week towards the campaign. We discussed these ideas and outcomes. We then discussed that tasks need to be fairly spread within the group [and] we created a list of all the aspects that need work, them being: busking, merch, [Bristol] Harbour Fest, festival POA, social media/website. We then went round and each group member said what tasks they will do for the upcoming week and by what date.

We are waiting for the branding […] to be finalised and then we can move on with ordering merchandise. We need to order t-shirts for the group ASAP and have a group photoshoot [in order] to have content for our introductory posts on social media. Our previous [photos] are not suitable due to members leaving [the programme]. We are contacting a photographer who has worked with us before and decided to have a day with them, going around Bristol taking photos to create some content. That way we can have a group shoot all in the same day. Dates for this need to be agreed and confirmed.

But for this week, the team is focusing on the social media and website content, busking locations and song lists, a finalised ‘elevator pitch’ and a disclaimer (to be genuinely used and especially needed for contacting artists, poets, spoken word artist, festivals and people we want to work with). We need to tie together the hashtag, slogan and main imagery we will use on our posters, flyers and social media as we want a current theme that our audience can recognise us with. We also decided what we would want to get out of having a space at a festival, so we can be clear [when] approaching events what we want and how we will do it.

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Change Creators: XLR Collective meet Kaptin Barrett, Boomtown programmer

This week the XLR Collective met Kaptin Barrett, festival programmer for Boomtown Fair, for a behind-the-scenes insight into working on a huge summer event. Catch up with Change Creator Will to find out what else the Collective have been up to as they get ready for the launch of their campaign to challenge sexual harassment on the street…

19th June 2017, KWMC

Just like last time, we started this week’s session by updating the group on what tasks we’d all completed so far. We’ve all been researching things like merchandise, social media strategies and media promotion. Questionnaires have been drawn up and the basic layout of the website is now finished. The group has also made a good start on songwriting, with more rehearsals booked in the future.

After the updates, the group was visited by local legend and music programmer at Boomtown Fair, Kaptin Barrett. We told him all about our campaign and answered any questions he had about it. Kaptin then gave us loads of advice, ideas and constructive criticism on our campaign, which left us with a lot of food for thought (although it was more like a buffet for thought).

The group then asked him some questions, some about the campaign, some about his job and some about wider topics. This gave the group a lot of insight about the day-to-day jobs of people working in the music industry. […] We discussed the possibility of our campaign doing something at Boomtown Festival, but since it’s quite last minute this may be hard to organise.

Afterwards, the group got back to planning the next steps. We listed everything that was still left to do from the previous week and added the list of tasks from the coming week. We also swapped round some team roles and delegated some tasks differently to before. This is simply due to some people being away or being more confident with different elements of the campaign. We also spoke about the budget and we now have a clearer idea of how to divide it and what some things will cost. There’s still a lot to do, but we’re getting closer!

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Follow us at:
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Insta: @xlrmusicuk


Author: Will Sissons

Will is a member of the XLR Collective, and is leading on branding and web development for the Hack-A-Heckle campaign:

“I like to gig a lot, playing bass in several bands and at regular jam nights, while teaching on the side. I’m also a serial live music fan and sometimes put on my own events. I have a part time job at a small business selling edible cake toppers and I’m addicted to travelling and watching films”

Find out more about Will here.

Will Sissons – image by Jay Carter-Coles


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